According to
The Florida Times-Union, a statewide open house will be taking place on April 10-11, 2010, with the goal of getting more people to take advantage of the $8,000 first-time homebuyer credit before the offer expires on April 30. Additionally, this promotion should spur sales for Realtors during this traditionally slow real estate month.
But we're not so worried about those Realtors as we are our Florida 'For Sale by Owner' flat fee MLS listing clients. While this event is being sponsored by the Florida Association of Realtors, there's no reason why our FSBO flat fee clients can't take advantage of this big event marketing push. Since would-be buyers are probably anticipating attending this massive event, you should plan to host your own open house on this date.
First and foremost, contact your flat fee listing broker, and inform them that you will be participating in the statewide open house, and give them the times you will have your home open for foot traffic. Give them as much notice as possible, as your broker will add this information to both your MLS listing AND on
Realtor.com for maximum exposure.
Reportedly, blue balloons with the "R" Realtor logo will be used to mark open houses. Ask your broker if they have these balloons you can use, or if they are available for purchase. Or, if you are a straight-up 'For Sale by Owner' home seller, without our or another flat fee service, go out and purchase some blue balloons to use for this day.
We often tell our clients that open houses are more easily hosted by home sellers themselves versus a listing agent. Home sellers can point out their favorite aspects of their home, while a Realtor would not have this perspective. Home sellers should make sure to keep any personal details to a minimum, as in "Check out this backyard - it's fantastic for hosting bar-b-ques and summer events!" versus "We have wonderful memories of this backyard - this is where our son learned to catch a football, and where our dog had her first litter of puppies..."
If you want to host an open house, related to this massive statewide open house date or otherwise, make sure to have plenty of flyers ready for your visitors. Make sure your home smells fresh and clean: no pet odors, smoke odors or ethnic food odors allowed! (Ever tried to stomach the smell of garlic or curry at 9am?)
Your home should already be staged for selling. For staging tips, check out our
Staging YouTube video.Good luck selling your home! Get those fresh-baked cookies ready! If you're interested in selling your home by owner in Florida, see our
Florida For Sale by Owner Homes page.